High-Impact Launch Event & Earned Media: Six Star x Kellogg's Collab Major Retail Product Launch: Six Star x Kellogg's Froot Loops Protein Shake Earned Media Activation: Pro Football Player & Six Star Athlete D'Andre Swift Reaching #1 at Retail: Six Star x Kellogg's Collab Brand Reputation & Trust: "Inspired By" Back-to-School Philanthropic Campaign Influencer Marketing: Six Star x College Basketball Madness Campaign Paid, Owned, and Earned Media: Walmart & Feeding America "Fight Hunger. Spark Change." Campaign