Tasting Victory
Making Six Star the #1 Selling Sports Nutrition Brand at Retail
Marketing, Communications, and Talent Strategy
Developed, produced, and executed an array of campaigns and initiatives that revolved around creating a GR-R-REAT overall experience for consumers, adding two of the most iconic and recognizable brand mascots in the world, Tony the Tiger and Toucan Sam.
Assemble the Team
-
![]()
U.S. Soccer Star Kristie Mewis & Toucan Sam
-
![]()
Professional Football Player D'Andre Swift
-
![]()
Professional Football Player Jalin Hyatt
-
![]()
U.S. Soccer Star Kristie Mewis & Tony the Tiger
-
![]()
Professional Football Player TJ Watt
-
![]()
Professional Football Player Jalin Hyatt & Family
Activate the Fans
-
+77.3% Posts
Developed a consistent social strategy, posting 1,770 times across platforms
-
+43% Followers
Increased brand’s social media audience across all platforms by 342K followers
-
+1.55K% Engagement
2.21MM organic engagements emphasized on TikTok, Instagram, and YouTube