Paid, Owned & Earned Media
Purely Inspired & Ice Dreams Support Walmart & Feeding America Fight Hunger. Spark Change. Campaign
Created an integrated marketing, communications, and PR strategy to support the Walmart and Feeding America Fight Hunger. Spark Change. campaign, including partnering with the Ice Dreams Tour as a presenting sponsor and securing a meal for each participating Purely Inspired product purchased at Walmart.
50MM+ Impressions
Earned Media Placements (TV, Print, & Digital)
+9.5% Sales Lift
Purely Inspired products purchased at Walmart
Directed and produced a video and photo shoot with figure skating legend Nancy Kerrigan, 2x National Champion & Olympic Bronze Medalist Gracie Gold, and Olympian Polina Edmunds.
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8 Photos
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16 Videos
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97 Instagram Stories
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1 TV Commercial
Served as on-site event producer capturing content at the skating events for the brand’s social channels and website.
