MARKETING MADNESS

Strategic Partnerships for a Strategic Partner

Partnered with top men’s and women’s college basketball players right in time for the March tournament.

The influencer marketing campaign – featuring eventual tournament champions Alex Karaban and Chloe Kitts – successfully caught the praise of the company’s largest retail partner, Walmart.

Previous
Previous

Brand Reputation & Trust: "Inspired By" Back-to-School Philanthropic Campaign

Next
Next

Paid, Owned, and Earned Media: Walmart & Feeding America "Fight Hunger. Spark Change." Campaign