Purely Inspired “Living Healthy Made Easy” Campaign featuring Trista & Ryan Sutter
Key Points:
Led to a Q1 2023 sales lift for the Purely Inspired brand at retail
Generated earned media placements in Life & Style, InTouch, and Star magazines, online coverage in US Weekly, OK!, and AOL.com, and an E! TV appearance and web article.
To create a year’s worth of content - Negotiated the talent contract and directed and produced the digital and social media content capture for the Living Healthy Made Easy campaign that resulted in 20 high-quality branded and unbranded videos and over 50 Instagram stories.
Created, developed, and executed marketing, communications, partnership, PR, and social media strategies for the Purely Inspired brand with a small, but strong team for our Living Healthy Made Easy campaign. We partnered with reality TV couple Trista & Ryan Sutter who were celebrating 20 years of marriage to support the brand’s marketing efforts via social media, earned media, web, digital, and paid media.
Directed and produced the social media video and photo content shoot, which was a key part of the overall marketing, communications, PR, and social media strategy.