Purely Inspired “Living Healthy Made Easy” Campaign featuring Trista & Ryan Sutter

Key Points:

  • Led to a Q1 2023 sales lift for the Purely Inspired brand at retail

  • Generated earned media placements in Life & Style, InTouch, and Star magazines, online coverage in US Weekly, OK!, and AOL.com, and an E! TV appearance and web article.

  • To create a year’s worth of content - Negotiated the talent contract and directed and produced the digital and social media content capture for the Living Healthy Made Easy campaign that resulted in 20 high-quality branded and unbranded videos and over 50 Instagram stories.    

  • Created, developed, and executed marketing, communications, partnership, PR, and social media strategies for the Purely Inspired brand with a small, but strong team for our Living Healthy Made Easy campaign. We partnered with reality TV couple Trista & Ryan Sutter who were celebrating 20 years of marriage to support the brand’s marketing efforts via social media, earned media, web, digital, and paid media.

  • Directed and produced the social media video and photo content shoot, which was a key part of the overall marketing, communications, PR, and social media strategy.

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Paid, Owned, and Earned Media: Walmart & Feeding America "Fight Hunger. Spark Change." Campaign

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Increased Social Media Reach: US Soccer Star Kristie Mewis x Team Six Star