US Soccer Star Kristie Mewis x Team SIX STAR

Key Points

• Negotiated and developed strategic athletic partnerships like the Kristie Mewis one around key sports and cultural moments (Pride Month and World Cup) that tied into the SIX STAR brand’s overall marketing, communications, PR, social media, and sales plans.

• Directed and produced the Kristie Mewis video and photo content shoot, creating a year’s worth of marketing, communications, and social media content and assets.

• Campaign produced 4 of the Top 10 viewed and engaged Six Star organic social media videos

• Main goal was to find creative ways to support customers on their journey from brand awareness to consideration and then purchase, while also focusing on retention and advocacy.